University Project — Group work
Australia’s biggest road safety problem is distracted drivers. The goal of this campaign is for young Australians to understand that safe driving requires full attention.
In this group assignment, I came up with the campaign concept, tagline, activation idea, and TVC storyline. The other members of the group then worked on executing the mockup TVC video.
The brief was to create a road safety campaign, based on the fact that distraction is the main major road safety issue causing deaths among 18-25 yr old drivers.
