University Project — Solo work
A hypothetical identity and packaging design brief.
Expanding from bicycle apparel, the ATTAQUER brand wanted a new product to enter into the cyclist hardware market. The sub brand naming options were: noEQ+, traQ+, reTroQ+. I took inspiration from the original skull logo and turned back time to design a retro logo. The packaging design also wound back time (even further) with an ATTAQUERsaurus dinosaur bone bike cover wrap and custom designed container mechanism.
