University Project — Solo work 
Village Cinemas’s sub brand, Vpremium was looking for a refresh. Through sleek, innovative, digital designs the cinema experience is reimagined and upgraded with a new mobile app, interactive advertising functionality and in-cinema wayfinding.
The concept was pitched to the Village Cinemas client and was approved in principle.
"Let's take the cinema experience to the next level" 
"Next level, interactive cinema advertising"