Working in partnership with the iconic Village Cinemas, a new identity and logo was reimagined for its sub-brand, Vpremium.
“Vpremium offers relaxed yet high quality film experiences. It strikes the balance between convenience and luxury while maintaining a casual atmosphere. It’s an upgrade from Village Cinema’s standard theatre while being less formal and sophisticated than Village Cinema’s Gold Class.” States Edwina Birnie, Brand Executive at Village Cinemas.
For a few extra dollars, you can combine dining and comfort to create a memorable night out. With a fully licensed bar, diverse menu, coupled seats, mobile app, and aisle access from every seat, Vpremium offers the complete movie experience.
